Have you ever felt like you’re creating great content, but you’re still stuck as the “invisible expert”? Trust me, I used to feel the same way—pouring energy into a single broadcast now and then, only to look back and wonder why no one seemed to notice. That all changed when I made consistent video broadcasting part of my routine.
The Power of Consistency (and What It Really Takes)
If you’re hoping to be seen as a trusted authority, letting your audience see you regularly is one of the most effective—yet simple—ways to stay top of mind. Consistency doesn’t mean you need to go live daily, but it does mean showing up on a schedule your viewers can count on.
- Pick a Cadence That Fits: Weekly, biweekly, or monthly—choose a frequency that feels realistic. Set a reminder on your calendar (I do it for every Let's Go Live Show) so broadcasting becomes a habit.
- Batch When You Can: Don’t want to stress every week? Record several short segments at once and schedule them to go live throughout the month.
- Reuse and Repurpose: One show can become several pieces of content. A single video can be trimmed for social posts, a blog article, or even on-demand TV. See how I stretch each broadcast into multiple places in my latest blog and show.
What if You’re Nervous to Start?
Most people aren’t born ready for the camera. When I began, I felt awkward and unsure. But what surprised me was how much confidence grew with each repeated broadcast. Over time, regular practice quiets those anxious voices—and that confidence starts to show on video too.
- Start small. Even a brief, simple "check-in" video counts.
- Focus on serving your audience, not perfection. The more human you are, the more responsive your audience will be.
Want an easy way to begin? Download my free guide, 7 Steps to Produce Your First Show, with a practical checklist for equipment, software, and tools you need to get started—even if tech overwhelms you. Get the 7 Steps to Produce Your First Show guide and start planning your consistent broadcasting schedule.
Consistency, more than anything, builds both your audience and your confidence. You don’t need fancy gear—just a commitment to showing up, week after week.