Ever upload a great video and wonder, "Now what?" You’ve spent your valuable time creating something helpful or entertaining—let’s make that effort work even harder for you!
Repurposing your video content isn’t just about cross-posting; it’s about meeting your audience wherever they are and multiplying your message (without multiplying your workload!).
Here are five practical ways to stretch every video for maximum visibility:
- Chop it into social clips: Pull out the best tips, moments, or highlights (think: 30–60 second nuggets) and share them on platforms like Instagram, Facebook, and LinkedIn. Use a tool like InVideo to quickly polish these clips.
- Turn video into an article: Summarize your main points and post as a blog. You’ll reach people who prefer reading, and boost your SEO at the same time!
- Create quote graphics: Did you say something memorable? Screenshot or transcribe a quote and design a graphic for social sharing. Canva makes this super simple—even if you aren’t a designer!
- Share as an audio snippet: Extract the audio and upload short soundbites to your website, podcast, or use for story teasers.
- Compile for a resource library: Gather related videos into a single, themed playlist or resources page. This keeps your evergreen content working for you and makes it easier for viewers to binge-watch your expertise.
Every piece of content you create can lead to multiple touchpoints with your audience! With these tips, you’ll never run out of ways to keep your wisdom in circulation and your brand top of mind.
If you need help getting visible with your first show (or your next one), don’t forget my 7 Steps to First Show checklist and resources are waiting for you. Let’s make your show easy to do—and even easier to share!