🎥 Show to Sales Accelerator
Master Slide Deck Outline
🟦 WEEK 1 — The Conversion Show Structure
Slide 1 — Title Slide
Show to Sales Accelerator
Week 1: Build Your Client-Converting Show
Slide 2 — The Problem
Most coaches teach.
Few convert.
Why?
Because value ≠ structure.
Slide 3 — The Big Shift
Visibility gets attention.
Structure gets clients.
Slide 4 — The 3 Roles of Every Episode
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Attract
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Position
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Invite
Miss one → weak conversions.
Slide 5 — The 5-Part Authority Framework (Overview)
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Hook
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Agitation
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Micro-Framework
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Authority Moment
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Transition Bridge
Slide 6 — The Hook
Call out the exact problem your buyer has.
Bad: “Today we’re talking about mindset.”
Good: “Why your posts aren’t turning into clients.”
Slide 7 — Agitation Shift
Make the cost of staying stuck visible.
What happens if they don’t fix this?
Slide 8 — Micro-Framework
Teach ONE structured solution.
Not 10 tips.
One clear path.
Slide 9 — Authority Moment
Proof builds belief.
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Client story
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Result
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Personal example
Slide 10 — The Transition Bridge
Move from teaching → offer.
“Here’s where this becomes simple…”
Slide 11 — Implementation Slide
Outline your next episode using this framework.
(Insert worksheet instructions)
🟦 WEEK 2 — The Soft CTA System
Slide 1 — Title Slide
Week 2: Selling Without Being Salesy
Slide 2 — Why Coaches Avoid CTAs
Fear of rejection.
Fear of being pushy.
Fear of losing trust.
Slide 3 — The Truth
If you don’t invite, they don’t buy.
Silence is not strategy.
Slide 4 — The 4 Soft CTAs
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Engagement CTA
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Value Extension CTA
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Identity CTA
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Direct Invite CTA
Slide 5 — Engagement CTA Example
“Comment PLAN and I’ll send it.”
Slide 6 — Identity CTA Example
“If you’re serious about consistent clients…”
Slide 7 — CTA Placement Map
Middle → light CTA
End → direct CTA
Slide 8 — Authority Close Formula
Reinforce expertise.
Restate problem.
Invite clearly.
Slide 9 — Implementation Slide
Script 3 CTAs for your next show.
🟦 WEEK 3 — DM Conversion Framework
Slide 1 — Title
Week 3: Conversations → Clients
Slide 2 — The Visibility Gap
Engagement without follow-up = wasted attention.
Slide 3 — The 5-Step DM Flow
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Acknowledge
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Qualify
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Diagnose
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Position
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Invite
Slide 4 — Acknowledge
“Hey — thanks for commenting!”
Keep it human.
Slide 5 — Qualify
“What are you currently doing for visibility?”
Slide 6 — Diagnose
“What’s the biggest blocker right now?”
Slide 7 — Position
“That’s exactly what I help with…”
Slide 8 — Invite
“Would it make sense to jump on a quick call?”
Slide 9 — Buying Signals Slide
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Long responses
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Specific pain
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Asking about pricing
Slide 10 — Implementation
Start 5 conversations this week.
🟦 WEEK 4 — Offer Alignment for Easier Yeses
Slide 1 — Title
Week 4: Make Buying Obvious
Slide 2 — Why Offers Don’t Convert
Too vague.
Too broad.
Too complicated.
Slide 3 — The Outcome Stack Method
Result
Timeline
Mechanism
Support
Stack clarity.
Slide 4 — Before vs After
Before: “Marketing coaching.”
After: “Sign 3 clients in 60 days with consistent live visibility.”
Slide 5 — Align Show Topics to Offer
Every episode should:
Highlight a problem your offer solves.
Slide 6 — The Authority Loop
Teach → Invite → Convert → Share Proof → Repeat
Slide 7 — Final Integration
Your show is now:
Structured
Strategic
Conversion-focused
🎯 Final Slide
Visibility makes you known.
Conversion makes you paid.