visibility

man behind the camera

How to Monetize your Livestream

Have you ever wondered, "How can I actually make my online show earn money?" If you've started your show—maybe even followed those 7 steps to get visible—it's natural to want your efforts to pay off not just in views, but in real, tangible results.

 

Today, I want to break down a few practical strategies for turning your time and energy on camera into genuine income. I’ll also share what works (and what doesn’t!) based on my own experience hosting online shows.

 

1. Build Your Audience, Then Offer Value

The first step is always growing your loyal audience. Once you have engaged viewers, you can create special offers just for them—think behind-the-scenes content, Q&A sessions, or exclusive member perks. Make it easy for viewers to support you, whether it’s through a membership platform or direct tipping.

 

2. Try Sponsorships and Collaborations

Even with a small audience, you can reach out to brands and businesses that fit your show’s theme. Offer a short sponsored segment or review. Remember: it’s about the match, not just the money. Reach out directly and keep it personal, not corporate.

 

3. Offer Digital Products or Services

Do you share tips, checklists, or have expertise you can package? Ebooks, printable guides, or mini-courses are perfect for selling to your show viewers. A simple mention or demo during your episode can drive interest—and you don’t need millions of followers for digital sales to add up!

 

4. Repurpose and Promote

Don’t let your show disappear after going live. Chop it up into shorter clips and upload them to YouTube or social media. Add your website and product links in the video description, or direct viewers to contact you after the show. Each new platform is a fresh chance for someone to support or buy from you.

 

5. Stay Consistent—It Pays Off Over Time

It takes a bit of patience! I remember when I hosted my first shows, the idea of earning from them seemed so far off. But by staying visible, offering helpful content, and gently mentioning my services each week, the momentum grew. The key is always consistency, with a friendly nudge to let people know how they can support you.

 

Ready for more tips and encouragement? Go get on 7 Steps to produce your first show list and get tips, tricks and checklists for starting your own livestream.

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chef demoing how to cook in front of a camera

From Invisible to Influencer

Have you ever felt like your expertise is buried under a pile of "unknowns," even though you’ve poured time and heart into your work? You’re not alone—I know that anxiety of feeling invisible all too well. A few years back, standing in front of a camera seemed as distant for me as getting featured on TV. Fast forward to now, and visibility has become not just a goal, but a mission I want to share with you.

 

From Invisible to Influential

 

If you’re struggling to gain traction, the honest truth is that being an expert isn’t enough—in this noisy digital world, you need clear strategies to get seen by the right people. Luckily, it’s more achievable than it sounds.

 

  • Focus on Your Signature Message: Before worrying about fancy tech, get clear on what sets you apart. Your story, your angle, and—yes—even your quirks make you memorable. Spend time crafting a message that feels true to you, and revisit it often.
  • Start Small, Show Up Consistently: Maybe it’s a short video answering a common audience question or sharing a quick tip. Consistency builds recognition—don’t underestimate the power of being regularly seen, even in small ways.
  • Use Video to Build Trust: Seeing your face (mistakes and all!) reminds people you’re human. You don’t need high-end gear—authenticity is always more powerful than perfection. If you’re not sure where to start, my free guide, 7 Steps to Produce Your First Show, covers the simple tools and steps for beginners.
  • Leverage Multiple Platforms: Don’t put all your visibility eggs in one basket. Once you’re comfortable, think about sharing your video or message across a blog, YouTube, and maybe even On Demand TV. The more places you show up, the more likely your audience will find you. If you want to see how I expanded beyond livestreaming, take a look at the Step In Front of the Camera site—it’s full of practical ideas!

 

Troubleshooting: Common Visibility Blockers

 

  • Camera Nerves: Most of us feel awkward at first! Accept imperfections. The goal is to connect, not to win an Oscar.
  • Tech Overwhelm: Start with what you have and improve as you get comfortable. You don’t need a studio on day one—my guide highlights free and low-cost ways to begin.
  • Feeling Like an Imposter: Remember, your perspective matters. Someone out there needs to hear it—your unique journey is valuable.

 

If you want more step-by-step help, check out my latest blog post on paying attention to what your audience is already asking. Sometimes, the simplest questions lead to the most impactful content!

 

Your journey from invisible to influential starts with one visible step. Let’s take it together.

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