The hardest part of being consistent with content isn't the recording or the editing. It's sitting down and staring at a blank screen with no clue what to talk about. And when that happens day after day, it's easy to convince yourself you just don't have anything interesting to share.
But that's not true. The problem isn't that you don't have ideas. It's that you're either overthinking what counts as content or you're waiting for something dramatic to happen before you feel like you have something worth posting. Most good content comes from ordinary moments and simple observations, not once-in-a-lifetime events.
You can sometimes feel extra pressure here because you think you need to compete with younger creators who seem to post about exciting things all the time. But what actually connects with people is relatability and usefulness, not how adventurous or polished your life looks. You've got plenty to work with if you know where to look.
Mine Your Daily Routines for Content
Your regular day is full of content ideas even if it doesn't feel like it. Think about the things you do every single day without even thinking about them. How you organize your morning, what you do to stay on top of your schedule, how you handle interruptions, how you prep for the week ahead. All of that is content.
Your content doesn't need to be groundbreaking. If you've figured out a way to remember all your passwords or you have a system for keeping track of appointments, that's something other people are trying to figure out too. Show them what works for you. It doesn't matter if someone else has already made content about it. They haven't made it the way you would, and they don't have your specific take on it.
You can lean into this even more because you've likely built habits and systems over the years that actually work. You're not guessing or experimenting like someone in their twenties might be doing. You've already tested things through real life, and that gives your content a level of credibility that's hard to fake.
Walk through a typical day and write down five things you do regularly. Each one of those can be a post or video. You don't need to make them fancy. Just explain what you do and why it works for you.
Turn Problems Into Content
Anytime you run into a problem and figure out how to solve it, you've got content. It can be something small like figuring out how to stop your phone from eating up storage space, or something bigger like working through a frustrating tech issue that kept tripping you up.
People love problem-solution content because it's immediately useful. And the best part is you don't need to be an expert to make it. You just need to have dealt with the problem recently enough that you remember what it felt like and what actually helped.
If you spent twenty minutes this morning trying to find a file on your computer and eventually figured it out then make a video about it. If you discovered a better way to organize your content ideas after losing track of them for weeks then share that. These aren't boring topics. They're exactly what people are searching for when they're stuck.
Here's something to remember as a creator: the problems you're solving might feel basic to you, but they're not basic to everyone. Plenty of people are still figuring out the same things you just worked through, and they'd rather learn from someone who explains it clearly than someone who makes them feel dumb for not knowing.
Share What You're Learning Right Now
You don't have to wait until you've mastered something to talk about it. In fact, some of the best content comes from sharing what you're learning in real time. If you're figuring out how to use a new app, trying a different approach to planning your content, or experimenting with a tool you've never used before then document it.
This method works because it's relatable. People like watching someone go through the same learning curve they're on. It makes them feel less alone, and it also makes you more approachable because you're not positioning yourself as someone who has it all figured out.
You sometime hesitate here because you think you should only share things you’re already good at doing. But people actually appreciate seeing the learning process, especially from someone who's willing to admit they're still figuring things out. It makes your content feel real instead of overly polished or preachy.
You can make this even easier by batching it. If you're learning something new this week then make a few pieces of content about different parts of the process. Day one might be "Here's what I'm trying to figure out." Day three could be "This part was harder than I expected." By the end of the week, you've got "Here's what worked and what didn't." That's multiple posts from one experience.
Answer Questions You Get Asked Repeatedly
If people ask you the same question more than once then turn it into content. It doesn't matter if it's a question about your process, a tool you use, or advice you've given before. If multiple people want to know, it's worth making a post or video about it.
You don't need to wait for people to ask you directly. Think about the questions you had when you were starting out as a content creator. Chances are, other people have those same questions right now. What did you wish someone had explained to you early on? That's your content idea right there.
You may often underestimate how much people want to hear from you specifically. You bring a different perspective than someone half your age, and that perspective matters. When you answer questions or share advice, you're not just repeating information. You're filtering it through your own experience, and that's what makes it valuable.
Keep a running list of questions people ask you, either in comments, DMs, or just in regular conversations. Every time someone says "How do you do that?" or "What do you use for that?" add it to your list. You'll never run out of content ideas as long as you're paying attention to what people actually want to know.
Repurpose Old Ideas in New Formats
If you've already made content about something, you can revisit it in a different way. Maybe you wrote a post about it six months ago, but now you can make a video. Or you made a long video, but you can pull out one section and turn it into a short clip with text on screen.
This isn't being repetitive. It's recognizing that not everyone saw your content the first time, and even the people who did might need a reminder or a different angle on the same topic. Plus, you've probably learned more since you first talked about it, so you can add new insights or update what you said before.
Creators are especially good at this because you've likely said the same things in different ways throughout your life depending on who you were talking to. You already know how to adjust your message based on the format or the audience. Social content is no different.
Content ideas are everywhere once you stop waiting for something big to happen. Your routines, your problems, your learning process, and the questions people ask you are all fair game. And the more you practice spotting these moments, the easier it gets to know what's worth sharing and what people will actually care about.
For more on getting setup with a studio to create video, go to “7 Steps to Produce Your First Show.”