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How to Get the Most Out of Your Live Stream Broadcasting

Live stream broadcasts are all the rage. Anything that a smartphone’s camera can pick up will be shown to people who have subscribed to the broadcast. Here are some tips that top live stream broadcasters use to get the most out of their broadcasts.

Relevancy

Broadcasting your dog jumping to catch a Frisbee is fun for dog lovers. But if you are presenting to a group of beekeepers about how to produce more honey, it’s a good bet you’re going to lose them pretty quickly. Have an idea of what your topic is going to be and stick to it. It’s okay once in a while to go off on a tangent just as long as it is somewhat related to your topic.

Be a Storyteller

If you get nothing else out of this article, make sure you pay special attention to this one. Storytelling is going to be the secret sauce to your success as a live stream broadcaster. Since the beginning of time, people have been telling stories as a way of entertaining and educating. It takes some practice, but is well worth the effort.

Trust

Even if you never expect to collect a dime from your viewers, build up trust with them. You do this on camera by being yourself and being genuine. Don’t try to trick them or lie to them. Be straightforward and forthcoming.

Enthusiastic

There is nothing that will get viewers to hit the exit button for your broadcast quicker than a lack of enthusiasm. Broadcasts are very much like being on TV. If there is a show on TV that is boring, you are going to most likely switch it off. People want entertainment.

Engaging

This word gets overused. But what it means in the context of broadcasting is to encourage viewers to give feedback. Likes and comments are currency in many of the live stream platforms. If someone signs on and says hello in the chat, acknowledge them by saying their name with your salutation. If they have questions, try to answer them immediately or at least let them know you will hold a Q&A at the end of the broadcast.

Captivate Your Audience

You need to hold the attention of the people that are watching your broadcast. Simply reading a script, or from something that you memorized, just isn’t going to cut it in this type of medium. You want to elicit excitement so that they not only stay on the broadcast, but they can’t wait for the next one to start. You can do this by asking a lot of questions that lead to a yes answer. For example, you could ask, “who wants to use my method to make thousands of dollars?” Who wouldn’t answer yes to that? You see this all the time in webinars. The same technique should be employed in your broadcasts. Get their juices flowing, so to speak.

Give Massive Value

Whether you are solving a problem for your audience or you are simply giving a tutorial, make it great. When you broadcast, you are essentially stealing away a chunk of your viewers’ time which is something in short supply for most of us. That’s a big responsibility. Let it be worthwhile.

For more on livestreaming and how to set up your own studio go to "7 Steps to Produce Your Own Show".